New Standards for Sun-Screen Claims – FDA Cracks Down on Deceptive Marketing

New FDA sunscreen claims for 2012

This week the FDA has detailed their plans to crack down on the dubious claims made on some sunscreens for sale in the US. In an attempt to protect consumers from being misled by claims regarding the ‘waterproof’ nature of many sunscreens, or their ‘broad spectrum’ coverage the US Food and Drug Administration is demanding that companies either prove their claims or remove the labelling. Continue reading